Case Study
Pulse
Project Overview
Campaigns were fragmented by market, making it difficult to compare what was actually working. Mobile traffic was strong, but conversion dropped when users moved from ad to landing experience.
- Consolidated tracking and reporting across regions into one performance view
- Redesigned mobile landing pages around offer clarity and social proof
- Introduced structured creative testing focused on hooks and outcomes
We treated mobile as the primary experience, not an afterthought. That mindset changed how Pulse prioritized messaging, page structure, and budget allocation across markets.
Delivered Results
Pulse gained a clearer picture of which messages and regions deserved more spend. The team could move budget with confidence instead of reacting to isolated weekly swings.
- Mobile conversion rate improved after landing page simplification
- Blended acquisition efficiency increased across top-performing regions
- Creative insights informed national budget planning for the next quarter
Pulse now runs acquisition with a stronger mobile foundation — faster pages, sharper offers, and a testing rhythm that keeps performance improving as the brand expands.
